Social Media Marketing

Newsletter has the uncanny power to direct traffic, and increase conversions on a drastic level. You just need to know how to tap that...

Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

SEO has come a long way. It is no longer limited to developing link building and search engine optimization strategies that would show instant...

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...

In one of my previous blogs I discussed the difference between Above the Line, Below the Line and Through the Line Marketing. Marketing is...