Brand Identity

How Can You Use it to Up Your Game! How do we know our marketing strategies are effective? It is when the strategy reflects the...

Introduction Performance marketing is an all-encompassing term for online marketing, and advertising programs where businesses pay only when a particular action happens. Several actions could...

Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

The customer is always right. This phrase has become the core motto of modern day marketing. Gone are the days where the business could...

I once saw an ad in a magazine. It was for Mercedes. Against a black backdrop, shined the three pronged star. No explanatory remarks....

I once saw an ad in a magazine. It was for Mercedes. Against a black backdrop, shined the three pronged star. No explanatory remarks....