Lead Generation

Introduction Performance marketing is an all-encompassing term for online marketing, and advertising programs where businesses pay only when a particular action happens. Several actions could...

Newsletter has the uncanny power to direct traffic, and increase conversions on a drastic level. You just need to know how to tap that...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

The customer is always right. This phrase has become the core motto of modern day marketing. Gone are the days where the business could...

Social media fame is unparalleled. At the same time, unsolicited spam emails are on the rise as well. It might make you wonder how...

 For those who don’t already know, bots are programs created by search engines to crawl through websites and assess their data for determining the...

Every one of us is a buyer at a certain point of our lives. Well, most of the time, we are either purchasing toilet...