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Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...

What is Shopify? If you do not already know what Shopify is, here is a brief introduction. Shopify is an online marketing channel which lets you...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

In one of my previous blogs I discussed the difference between Above the Line, Below the Line and Through the Line Marketing. Marketing is...

Human kind has appealed to visual images since time immemorial. From cave art to the Egyptian hieroglyphics, visual art is what described these civilizations....