Creative Content

Introduction Performance marketing is an all-encompassing term for online marketing, and advertising programs where businesses pay only when a particular action happens. Several actions could...

Newsletter has the uncanny power to direct traffic, and increase conversions on a drastic level. You just need to know how to tap that...

To put it briefly, content marketing answers the audience’s questions. It builds trust with the target market and improves conversions. Since the term was...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...