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The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

For every online entity, improving their SEO rankings is holds primary value. They need to shine in the crowd, and want to lure Search...

The average conversion rate across various industries hovers between 2 to 3 percent. It is a bitter but interesting fact that most people are...