Search Engine Optimization

Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...

What is Shopify? If you do not already know what Shopify is, here is a brief introduction. Shopify is an online marketing channel which lets you...

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

SEO has come a long way. It is no longer limited to developing link building and search engine optimization strategies that would show instant...

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...