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The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...

In one of my previous blogs I discussed the difference between Above the Line, Below the Line and Through the Line Marketing. Marketing is...

Pandemic has increased the use of emails. Remote work has made email as the most suitable and favored platform for taking care of official...

Google crawlers are bots that go through your website and assess your data for SEO. But you need to woo these bots, if you...

Social media has changed the way people interact with one another. It has opened new path ways for businesses to connect with its target...