6 Ways to Build Brand Authority With Content Marketing
To become an authoritative brand is a tedious feat. But the benefits are worth the effort.
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you have...
6 Ways to Build Brand Authority With Content Marketing
To become an authoritative brand is a tedious feat. But the benefits are worth the effort.
Becoming an authoritative brand is no easy feat, but...
What is Inbound Marketing?
How Can You Use it to Up Your Game!
How do we know our marketing strategies are effective? It is when the strategy reflects the...
Artificial Intelligence in the Retail
Retail is all about meeting customer demand. Your ability to meet their demands in the best way possible can only be navigated by your...
5 Types of Performance Marketing Most Effective in 2022
Budget is one of the central factors for a small business. You cannot over spend, but you have to create brand awareness to promote...
An Introductory Guide to Performance Marketing
Introduction
Performance marketing is an all-encompassing term for online marketing, and advertising programs where businesses pay only when a particular action happens. Several actions could...
How to re-claim my business listing when it’s been claimed by someone else?
Google Business Profile to some might appear redundant. After all, you have established a presence on social media platforms, and already have a listed...
HOW TO CLAIM YOUR BUSINESS PROFILE ON GOOGLE SEARCH AND MAPS, DIRECTLY?
Google Business is a must have platform for any business owner. Whether you are a B2B company, or B2C venture, Google presence is as...
How to Create an Impressive Newsletter without Spending any Money in 7 Simple Steps!
Newsletter has the uncanny power to direct traffic, and increase conversions on a drastic level. You just need to know how to tap that...
5 Consumer Behavior Trends You Terribly Need to Navigate a Post-Pandemic Market
The Covid-19 pandemic hit us like a truck. It changed everything. From an ever globalized world, where scholars and leaders would refer to our...
16 BRILLIANT BENEFITS OF USING CRM EFFECTIVELY
CRM stands for Customer Relationship Management. It refers to all the techniques, tools, strategies and technologies employed by organizations and enterprises for acquiring and...
7 REASONS WHY IS CONTENT MARKETING IMPORTANT?
To put it briefly, content marketing answers the audience’s questions. It builds trust with the target market and improves conversions. Since the term was...
What is DevOps?
DevOps is a portmanteau of two words: Development and Operations. It represents the shared approach of performing tasks by a company’s application development, as...
11 Reasons Why Social Media Should be The Primary Marketing Tool for Every Small Business
Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...
AI-Powered Shopify: The Smarter Way to Sell
What is Shopify?
If you do not already know what Shopify is, here is a brief introduction.
Shopify is an online marketing channel which lets you...
FOCUSING ON MENTAL HEALTH AND WELLBEING FOR A STRONGER BUSINESS
The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...
How Can You Leverage Foot Traffic to Translate into More Digital Sales in 5 steps?
The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...
10 Impressive Ways to Increase your Click Through Rate
A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...
Marketing vs Sales: Which One is More Important?
Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...
THE ROLE OF ARTIFICIAL INTELLIGENCE DURING THE PANDEMIC!
The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...
The Ultimate Guide to Digital PR
SEO has come a long way. It is no longer limited to developing link building and search engine optimization strategies that would show instant...
UNDERSTANDING THE DIFFERENCE BETWEEN ATL, BTL AND TTL
Let’s talk about ATL, BTL TTL
Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...
Why Should You Focus on Through the Line Marketing?
In one of my previous blogs I discussed the difference between Above the Line, Below the Line and Through the Line Marketing. Marketing is...
What is Content Scraping, How does it affect your Business?
Content scraping happens when people create sites that are similar to yours and then unapologetically copy your content. If you are not new to...
Understanding WordPress Robots.txt
For every online entity, improving their SEO rankings is holds primary value. They need to shine in the crowd, and want to lure Search...
How Can You Use Emojis in Emails for Boosting Open and Click Rates
Pandemic has increased the use of emails. Remote work has made email as the most suitable and favored platform for taking care of official...
EFFECTIVENESS OF LONG TAIL SEO KEYWORDS
If you are searching the internet for keywords and its impact on SEO, chances are you already know what Search Engine Optimization (SEO) is...
WOOCOMMERCE VS SHOPIFY: WHICH ONE IS BETTER FOR YOUR BUSINESS?
Starting an online business is hard. It becomes harder when you cannot decide which e-commerce platform to choose. WooCommerce and Shopify both have their...
Why Does Video Matter for Your Business and How Can You Plan Your Own Video Marketing Strategy?
Digital Marketing is all about promoting your brand through various online media. Before the advent of digital marketing, big businesses promoted their brands through...
What is Marketing Funnel? Why does Your Business Need One?
The customer is always right. This phrase has become the core motto of modern day marketing. Gone are the days where the business could...
What is CRM?
CRM refers to Customer Relationship Management. However, today, when one talks about CRM, they are usually talking about the CRM Software. It is a...
Must use WordPress Plugins
A plugin is a software that contains a group of functions which you can add to your WordPress website. The plugins help to extend...
How to Earn Money Through Blogging
For people like me who love to write, earning money could be a hassle. We are creative with words, no doubt, but writing business...
Types of WordPress themes
WordPress is a great way for bloggers, and businesses to get an initial push into the digital world. You can basically create a website...
7 Must Have Plugins for Your WordPress Page in 2021
WordPress is a great way of developing an online identity. Especially, if you are starting out on the digital platform, and just entering the...
5 Effective Retargeting Strategies That Actually Work
The average conversion rate across various industries hovers between 2 to 3 percent. It is a bitter but interesting fact that most people are...
Things to consider for email marketing
Social media fame is unparalleled. At the same time, unsolicited spam emails are on the rise as well. It might make you wonder how...
7 Ideas for Successful Content Marketing for Small Businesses + Bonus Content
It is hard to survive in today’s market. For small businesses competing against already established brands seems like an impossible task. Furthermore, competition is...
How to increase google crawler rate?
Google crawlers are bots that go through your website and assess your data for SEO. But you need to woo these bots, if you...
What is Content Scraping, How does it affect your Business?
Content scraping happens when people create sites that are similar to yours and then unapologetically copy your content. If you are not new to...
How to Create a Sound Strategy for Multiple Location SEO
Social media has changed the way people interact with one another. It has opened new path ways for businesses to connect with its target...
Facebook Marketing: A Detailed Guide for Beginners
Facebook, without a doubt, is the world’s largest and most popular social media platform. It has 27 billion monthly active users which gives businesses...
8 Content Marketing Tactics You Must Try
Content marketing is an essential part of your business’ success. It answers the questions of your audience. It is significant for trust building with...
Types of Bots
For those who don’t already know, bots are programs created by search engines to crawl through websites and assess their data for determining the...
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